Hi, I'm Leila!
I’m driven by my desire to create meaningful experiences. I love digging at the root of problems to achieve clarity of thought, then coming up with targeted solutions. I have deep skills and instincts in facilitation and user-centricity from over 7 years of experience as a learning designer and specialist.
Some of the works I'm most proud of.
HEALTH BUDDY
With a project team, I helped redesign Health Buddy, a government healthcare service app, to improve its functions and ease of use.
My Role
Co-Project Lead
User Research Lead
Usability Testing Lead
Duration
5 weeks (Aug 2022)
Key Results
Improved SUS score by 37%
Functions were more intuitive to use
Interface was more visually pleasing
Important information could be found easily
LEVELUP
LevelUp is an online gamified personality assessment tool for children. With a project team, I helped redesign their "freemium" model and pricing plans and improved the overall UX of their existing website.
My Role
Prototype Lead
Usability Testing Lead
Assistant Project Lead
Duration
6.5 weeks (Oct - Dec 2022)
Key Results
Achieved SUS score of 82/100
Clearly articulated the value of the pricing plans
Improved branding and visual design
